Sailing Through The Uncomfortable | What Coimbatore Taught Me #3
26 December 2023The rocky and challenging voyage came to an end and left me with some major life lessons that I'm sure I'm going to carry with me till the end of time. I find myself looking back at Coimbatore more than I ever thought I would and in this blog post I talk about why that is.
Encounter With Icebergs | What Coimbatore Taught Me #2
5 December 2023For a ship sailing in the sea, icebergs can be tackled if spotted early on, no matter how big they look from a distance. I encountered multiple icebergs during my voyage and although it seemed impossible at first, all it took to get through them was to tackle the biggest one.
Navigating The Unknown | What Coimbatore Taught Me #1
3 August 2023We often take human connection for granted in our everyday lives. I did too until I realised how essential it really is. This is not a story about living alone. This is a story about realising that sometimes you have no choice but to go through life alone.
Chasing Sunsets - Resolution Turned Routine
22 June 2023What many people now call an obsession actually started out as a resolution. In the very first blog post of 2023, I talk about how an (almost) spontaneous new year trip gave rise to a new love interest (hint - sunsets) and how it slowly turned into a habit.
Hidden No More | Why I love 'Hidden Figures'
10 December 2022A good movie is one which leaves you thinking. A great movie is one which leaves an impact. There's nothing more inspiring than watching a movie with three strong and powerful female leads. In this article, I talk about the characters from Hidden Figures who have left me inspired.
Twenty Firsts before my Twenty First
4 December 2022It feels as if the age of 20 had gone on longer than I expected it to go. With some major changes taking place in my life this year, I have compiled a list of 20 things that I did or those that happened with me for the first time while I was 20 years old.
Food For Thought
30 March 2022Why do we remember that one dish from that one restaurant that we really liked and always recommend to others? The more I visit restaurants, the more I start observing things and so, I'm here to write about my wondrous observations.
Colours as Brand Mascots | M&M's
2 February 2022Who knew simple colours could be the biggest brand mascots? M&M's are one of the favourite snacks of both adults and children across the globe. In this article, I talk about some of the observations I made while going through the advertisements released by M&M's.
The PiggyBank Ride Women Need | Paytm - The Divide
21 January 2022In this article, I talk about a social experiement conducted by Paytm that depicts how vast the gap is between men and women when it comes to financial matters and a recent advertisement released by them that tackles one of the small stereotypes surrounding women.
A 'Fresh' Perspective - POND'S and Glow & Lovely
3 October 2021Advertisement for products that revolve around grooming of the face have always been intriguing to me. In this article, I explore the various perspectives behind an advertisement for a POND's men face wash and the brand revamp of Fair & Lovely (now known as Glow & Lovely).
Tradition vs Progress - The Kanyamaan Controversy
22 September 2021Advertisements that provide a modern edge to age old Indian traditions have always sparked up debate. In this article, I analyse and present my views on the Kanyamaan advertisement released by Manyavar-Mohey.
A Marketing Perspective on 'Emily in Paris'
20 October 2020Paris is for fresh perspectives. In this article, I review and attempt to breakdown the marketing campaigns from the well known Netflix Original, Emily in Paris.
What's the worst that could happen?
16 October 2020During the course of a personal branding program, I read the book Ikigai. In this article, I talk about some concepts from the book that I really liked and could relate to.
Should the age of marriage for women be raised to 21?
6 September 2020I was inspired to write this article after reading an editorial from The Hindu about the same. This captures my views and my understanding of the delicate topic.
How To Market An Event - 4 Easy Steps
29 July 2020During my internship with a Digital Marketing Agency, Digit Bazar, I was given the responsibility of marketing a virtual event for the organisation. In this article, I have tried to summarise the behind the scenes process of marketing a successful event.