Advertisement for products that revolve around grooming of the face have always been intriguing to me. In this article, I explore the various perspectives behind an advertisement for a POND's men face wash and the brand revamp of Fair & Lovely (now known as Glow & Lovely).
Advertisements that provide a modern edge to age old Indian traditions have always sparked up debate. In this article, I analyse and present my views on the Kanyamaan advertisement released by Manyavar-Mohey.
Paris is for fresh perspectives. In this article, I review and attempt to breakdown the marketing campaigns from the well known Netflix Original, Emily in Paris.
During the course of a personal branding program, I read the book Ikigai. In this article, I talk about some concepts from the book that I really liked and could relate to.
I was inspired to write this article after reading an editorial from The Hindu about the same. This captures my views and my understanding of the delicate topic.
During my internship with a Digital Marketing Agency, Digit Bazar, I was given the responsibility of marketing a virtual event for the organisation. In this article, I have tried to summarise the behind the scenes process of marketing a successful event.