About

Hi, I’m Arushi Kothari.

I work at Johnson & Johnson, but outside of work, I spend an embarrassing amount of time noticing why people buy what they buy, how brands talk to people, and what makes a story actually stick. Professionally, you’d call it consumer behaviour. Personally, it’s just being nosy.

I use this space to write about brands, culture, and the little things worth paying attention to. Occasionally, you’ll also find me writing about my own experiences, I’m a firm believer in documenting life as it happens.

I also love creating videos and have documented all my past work here.

PS: I also have a page on Instagram - it's just a hobby (go find me).

Say hello → contact@arushikothari.com